Fusing fashion and activism, STORY mfg. focuses on delivering a kinder and more authentic approach to updating our wardrobes. Founded by partners Saeed and Katy Al-Rubeyi in 2013, the label is driven by sustainability and prides itself on a slow-moving design process. The focus has always been on using recycled fabrics, natural dyes, organic fibres and renewable energy. Championing hand craftsmanship, the atelier of expert tailors, weavers and dyers, are based in the heart of the Indian forest where any waste is used as fertiliser. Using traditional artistic practices, the ethical label honours its ‘Slow Made’ tagline by creating timeless, cruelty-free vegan clothing that is also 100% biodegradable after use. From patchwork pieces and embroidered tees, to psychedelic knits and crochet detailing, browse our STORY mfg. edit below.