NEW STANDARD Man

Driven by a desire to create new classics for the now and future, NEW STANDARD is the footwear label lending our wardrobe a whole new lease of life. Founded with a punk ethos, the London-based footwear brand focuses on bold silhouettes, artisanal design and timeless detailing to deliver shoes for those who will settle for nothing less than the best. Handmade in Italy, each unique pair is crafted to the highest quality and focuses on familiarity with a twist, in turn delivering designs that are grounded in wearability. Expect sophisticated Derbies, summer mules and refined sneakers that are one step ahead of the rest. Discover more below.