This blue Rapha logo print sweatshirt is crafted with a round neckline and features long sleeves, regular fit and contrast pink 'Rapha' logo printed on the front. According to art directing maestro, Paul Rand: ‘A logo doesn’t sell (directly), it identifies.’ Rapha's logo sweatshirt establishes you as a wisened, in-the-know consumer – a label you like. Sold.