Yuzefi

Launched in 2016 by Naza Yousefi, the London-based label showcases an experimental approach to design. Incorporating a sense of invention and newness into each piece, Yuzefi matches the unexpected silhouettes with a rich colour palette and novel finishes (knotted straps, oversized discs and chunky chain handles to name a few). With styles such as the Mini Bom, the Dinner Roll and the Loaf bag, it’s fair to say that Yuzefi has been baking up a whole batch of goodies.