With innovation at our core, we guided the Browns DNA into the modern day, opening an augmented retail concept boutique in 2017. Located in Shoreditch, on 21 Club Row, we found the ideal place for our second home. Designed in collaboration with London-based architects, this playful boutique takes cues from the creativity and boldness of East London. With a gender-neutral approach, the entirely flexible space combines womenswear and menswear collections from the finest names in luxury with the tastemakers of tomorrow.
Operating ground-breaking technology with tech-enabled styling suites, Browns East blurs the lines between the physical and the digital. Our in-house fashion specialists are on hand to assist you at every part of your journey, offering personal shopping appointments tailored to your every need. The immersive space at Browns East is where we build a world that’s truly unique, creating distinctive experiences in collaboration with our community that you won’t discover anywhere else.
Explore Our Services
On-The-Glow Facials By Sunday Riley
Enjoy healthy, bright, glowy skin with treatments that are powered by science and balanced by botanicals.
Personalised Beauty Consultations
Book a complimentary consultation with one of our Beauty Specialists at Browns East.
Boutique Personal Shopping
Book the ultimate complimentary personal shopping experience at our London boutiques.
Thrift+ For Browns
Donate pre-loved pieces, raise money for charity and earn Browns credit with our new luxury donation service.
Made To Order
Turn your fine jewellery dreams into a reality with personalised appointments tailored to you.
The Restory For Browns
Breathe life back into your bags, shoes and accessories with our luxury restoration service provided by The Restory.