Big Little Rituals
Beauty? It’s a blend of big and small. Pocket-sized products. Simple, step-by-step routines. The tiny tips and tricks we swap with our friends (texting about X, recommending Y.) It’s about those daily rituals with big results - exploring who we are and adding to how we feel.
Beauty is not just makeup or hair styles. Beauty is a conversation; one about care, creativity and connection. It’s self-love, self-expression, science, technology, identity, and transformation. Beauty is wellness, fitness, mental health, sexuality, movement and more. It’s the future. And it starts from within you.
ON EVERYONE’S LIPS
From La Bouche Rouge’s perfect red to 19-99’s matte pencils to glossy textures from Surratt, explore our colour-perfect curation of lipsticks, glosses and balms.
Where beauty is concerned, the only limit is your imagination. Unleash your creativity with Natasha Denona and Viseart’s extravagant eye palettes, whilst daubing your cheeks with expressive details from Surratt. Finish the look with a statement-making swipe of lipstick from La Bouche Rouge.
NOT JUST MAKEUP
Flashing some flesh just got a little more indulgent. With summer on the horizon, get ahead with self-tanning ointment from Soleil Toujours and Amanda Harrington. Seal in your glow with a layer of Líha’s luxurious body butter.
Eyes on the prize - in this case it’s fabulous mascaras from Westman Atelier, By Terry and Chantecaille. Whether you’re going for long, luscious lashes or a rock’n’roll, slept-in smudge, amplify the effect with Surratt’s expert lash curler.
BIG LITTLE RITUALS
Beauty is a marriage of routine and results; whether that’s a speedy ten-minute morning ritual or an indulgent hour spent creaming and dreaming. Try Grown Alchemist, Aesop, Haeckels and Melyon for simple skincare that celebrates natural beauty, in all its forms.
Artful palettes to transform - be that fully painted with Surratt, 19-99 and Chantecaille, or polished and moisturised to the max c/o, Westman Atelier, Kjaer Weiss and RMS Beauty. Glossy or matte, colourful or neutral, the only thing you won’t be able to make up is your mind (in which case, why not just try everything?)
They say it takes two - the products you use, and the expert tools you need to use them. Where facial sculpting and skin prepping is concerned, Lanshin is our gua sha go-to. For the beauty industry’s best tips (French or otherwise), Navy Pro Tools’ manicure set has the answers.
Perhaps you’re a disciple of Augustinus Bader’s iconic Rich Cream, or wedded to your Sunday Riley ritual. For some, their skin signatures lie in the aromatic scent of EPARA and Aesop’s plant-powered formulations, the citrus aromas of Natura Bissé’s Vitamin C creams, or Omorovicza’s ancient Hungarian wisdom. For luxury sourced straight from the laboratory, try a scientific blend from Dr Barbara Sturm and Medik8.
From luscious locks to cool crops, there’s no such thing as a bad hair day in the Browns universe. Shine-boosting, gloss-enhancing, scalp-nourishing, curl-bouncing, buzzcut brilliance for straight hair, afro hair, curly hair, wet hair, dry hair, dyed hair, or no hair at all.
With the likes of Sachajuan, Olaplex, Dizziak, Bread, Gisou and Charlotte Mensah in your arsenal, it’s time to dive headfirst into the Browns haircare edit…
IN THE FLESH
We’re giving our skin the care it deserves. Change up your treatments with the seasons - rich body balms by La Mer lock in moisture for the colder months, whilst all-over body oils by By Terry, African Botanics, RMS Beauty and Mount Sapo have us embracing summer skin. Speaking of which, for ultimate sun protection, try Soleil Toujours’ luxurious SPF.
MAKE AN IMPRESSION
What’s your beauty USP? Perhaps it's glowing skin, or a creative eye for makeup. Maybe it's something more ephemeral - a signature scent from BDK Parfums, Fugazzi or D’Orsay (the kind that lingers in a room long after you’ve left.) Perhaps your beauty routine is all about “me-time” - lighting a Haeckels candle, adding a few of Fur’s bath drops to the tub, and finishing with some indulgent Angela Caglia cream before a solid eight hours of beauty sleep.
… So there you have it. Browns’ big little rituals, courtesy of our brand new beauty curation. Now all that remains is for you to explore yours…
Our next series of beauty Residencies are here, from May we’re bringing you exclusive menus of transformative treatments from skincare experts Natura Bissé at Browns Brook Street, as well as on-the-glow 30-minute facials from cult brand Sunday Riley at Browns East.
Photographer: Carlijn Jacobs
Creative Director: Nellie Eden
Makeup Artist: Lucy Bridge
Stylist: Georgia Pendlebury
Hairstylist: Kiyoko Odo
Nail Artist: Lauren Michelle Pires
Models: Adual Akol @ Storm, Helena Althof @ IMG, Hody Yim @ MiLK Management, Louis Joseph @ MiLK Management, Simon Deu @ PRM
Casting: Sarah Small
Set Designer: Yasmina Kurunis
On-set Producer: Rosie Welsh
DOP: James Beattie
1st AC: George Beattie
2nd AC: Patrycja Cygan
Gaffer: Matt Moran
Spark: Will Churchill
Words: Georgia Graham
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