Petements

What started as an Instagram account turning dogs into street style icons has since evolved into a capsule collection of T-shirts, hoodies, beanies, and oversized slogan scarves for streetwise canines. Petements is the brainchild of two South London pugs who know their fashion references. The duo spent much of the past year earning their pedigree as fashion stylists, so it seemed only natural for them to launch a collection.