Chufy could be the word to describe how you feel when you have discovered a new conscious brand. It is also the name of Sofía Sanchez de Betak’s travel-inspired clothing line. Each season, Sofía’s collection focuses on a different place in the world. When she started out in 2017, she worked with artisans in her native Argentina to create pieces that reflected the gaucho culture. This year it’s all about capturing the vibrancy of Marrakech. You feel beyond chuffed when you get kitted out in one of her colourful printed tunics.