Iroquois launched in 2003 intending to re-establish classic Americana in fashion's mainstream. Since then, it has tweaked its design ethos, embracing contemporary touches alongside timeless silhouettes with a tasteful hint of hippy flavour. Often looking backwards for inspiration, it takes cues from vintage clothing, music and film. With a retro motif underscored by '70s silhouettes, abetted by animal prints, painterly flourishes and bold colours topped off with exaggerated lapels and flared hems. Shop the edit below.