You don't have to be a rock climber to wear Gramacci. You can wear the label on a pasta bender in Italy, to the office in the city or climbing Mont Blanc in France. David Letterman once rendered Kanye West speechless when he asked: 'If velcro had been invented first, would there be zippers?' Similarly: 'If Gramicci pants had been invented first, would there be other trousers?' After careful consideration we're not sure there would be.