Adidas By Pharrell Williams
Game, set, Match. Since their first collaboration in 2014, adidas continues to get lucky with its ongoing partnership with singer songwriter Pharrell Williams. Batting tennis cliché's over the net, the collection remixes iconic looks with the most up to date adidas technology to create a range of apparel and footwear that feels simultaneously classic and modern. Colourful palettes illuminate easy separates including T-shirts and shorts, and the cult favourite Stan Smith is given a 'Happy' twist. Infusing innovative silhouettes with an inclusive vision of humanity, the adidas X Pharrell Williams collaboration harmonises socially conscious fashion with an authentic athletic aesthetic.
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