Introducing…

Virtual experiences have played a pivotal role in a year of staying connected and Browns has now taken it that one step further by bringing a personal and interactive shopping experience directly to you. 

This month sees the launch of Virtual Try On for luxury watches on the Browns Fashion mobile app, allowing you to visualise rare timepieces from the comfort of your own home. This innovative feature allows app users to ‘try on’  the Browns collection of fine watches through AR technology, adapted to best reflect the real-life experience in fantastic detail. 

Virtual Try On for fine watches follows on from the success of the feature that first launched with an edit of the most coveted sneakers back in August. With both sneakers and watches being two of the most in demand items in the luxury world, Browns has created a unique, tailored experience to allow users an all access pass to these sought after collectibles. 

By downloading the app, users can simply select the Virtual Try On feature, place the camera on their phone against their wrist and their curated fine watch will appear as if by magic through an Augmented Reality. This pioneering step into the future of fashion will allow you to try out different virtual watches with a variety of looks wherever you are. Whether you are shopping for the perfect watch or simply wanting to try them on for size, the Virtual Try On experience is an exciting journey of discovery for all.

1.    Download Browns Fashion mobile app
2.    Arrive on Homepage
3.    Scroll down to Virtual Try On 
4.    Select your watch
5.    Allow camera access
6.    Hold camera over wrist
7.    Try On