What do you get when you fuse Betty Catroux editorials, vintage clothing and downtown street art? No, it’s not a physical embodiment of your daydreams, but rather the designs of STAUD. Founded by Sarah Staudinger and George Augusto in 2015, the LA-based label integrates classic and contemporary influences to deliver a thoughtful balance between flair and function. Seeking to break free from repetition, the brand evokes a quiet sense of nostalgia which connects to both past and present. And, with pieces such as the mock croc Rey style and the Scotty shoulder bag, STAUD is certainly here to stay in your today.