Established a decade ago in London's Hatton Garden, 777 shakes up the world of fine jewellery. Under the creative direction of Jack Cannon, founders Reiss Dixon and Amir Kailany apply a fresh outlook to classic pieces with impeccable attention to detail. Working with the most sought-after watches (Rolex and Audemars Piguet), Cuban link chains and pendant necklaces, 777 calls on plenty of gold and blinding diamonds to customise their pieces. Forget the frostbite, 777 has enough ice to go around.
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