24 Hours With... Chloé Harrouche

Fashion consultant, digital influencer and creative director Chloé Harrouche is a walking barometer for I-woke-up-like-this chic. If you’re looking to emulate her signature French insouciance, the call of easy elegance is answered with her label Loulou Studios: the Paris-based brand quietly becoming a cult favourite thanks to its impeccably cut, simple, almost seasonless pieces worn by everyone from Hailey Beiber to Pernille Teisbaek. Here is a glimpse into a day in Harrouche's world...

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“Coffee first.”

“Early start to workdays made softer with a nice view of the Seine on the way to the studio..”

“No two days look alike which makes things more exciting. Calm morning in Paris with an early call time for a shoot in the studio.”

Morning

What time do you wake up and where?
Early at home, in Paris.

What’s the first thing you do in the morning?
Coffee first.

Where are you usually based?
Paris.

What does your average day look like?
I’m lucky to not have a fixed routine. It changes from season to season. If I have to develop a new collection for Loulou Studio, it would be mood boards, fabric swatches, fittings. If it’s fashion week, it’s getting ready for shows and catching up with friends. Right now, it’s showroom period, so as a creative director, I make myself available to talk about the overall inspiration of the collection.

Do you have any morning rituals?
The aforementioned coffee, always. Then I cuddle and spend some time with my kids before getting ready for work.

Where is your studio located and how do you get there?
We are located in the heart of Paris and if it’s not raining, I usually walk since I don’t live very far. I just have to cross the Seine through one of the beautiful bridges in Paris, passing by the Louvre. It’s also one of my favourite moments of the day.

“Almost too pretty to touch, but we actually go through these plates quite quickly in the office.”

“It’s a one-word directive for the flowers in the showroom: vegetal 🌿.”

“Paris is a dynamic city that is full of inspiration. A quick break in the Louvre, discovering their exposition on different still life paintings.”

“It’s always when I’m with my kids that I get to have a real break and cut off from everything.”

Daytime

What’s your idea of a perfect day?
A day of good news, celebrated intimately with family and loved ones.

How has your background influenced who you are today?
It’s mostly all my blunders and miscalculations, counted as experience and transformed into wisdom. Even as a child, I really wanted to be an adult and in a way I needed to grow up fast. I understood many life lessons very early on.

How did you get your start in fashion?
I’ve always had a gut feeling that I wanted to work in this field. Not in fashion specifically from the start, but in design and art in general. It was through many, many internships that made me realise that I wanted to be in fashion.

What are the most important factors of the brand?
Loyalty and Sincerity. Quality. Emotion.

How do you get into a creative headspace?
It’s a necessity for me to get away, mentally if not physically. I could be daydreaming in the morning before I go to work, when I travel, I let myself be moved by colours, textures, moods. I am most creative when I have time for myself.

What do you do to take a break from work?
It’s usually when I spend time with my kids. They force me to get away from everything and I enter their world, a completely different world. It’s very refreshing and inspiring.

"A virtuous circle, ending the day the way you start it: a tableau of the Parisian sunset."

“Family dinner time is sacred.”

“Everyday feels like a Friday when I see my kids laughing.”

Evening

What’s on your bookshelf right now?
A book by Leïla Slimani called ‘Le Pays des Autres’ / ‘In the Country of Others’.

What do you usually do for dinner?
As I work a lot during the day and travel quite often, I appreciate being at home in the evening with my kids and family. It’s the moment where we all get together, discover how the day went for everyone, sharing good food. It’s very important for me to have a structured family life because it’s not something I had growing up. I want to make it different for my kids.

What time do you go to bed?
I am not the night owl I was before. These days, an 8-hour sleep is almost non-negotiable. So turn-in time is quite early, to be ready and fresh the morning after.

Last thing you do before you sleep?
A tiny minute of gratitude, for the universe and for all the gifts I can enjoy and share.

Do you have any evening rituals?
Skincare as a sort of self-care is a good way to unwind and get ready for bed.

What do you dream about?
Travelling. New perspectives and new projects.

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