Browns East
21 Club Row
London
E2 7EY
Phone: +44 (0) 20 7729 2666
Email: brownseast@brownsfashion.com
London Street Style
Browns first opened its doors on the London scene during the bold 1970s era, when we were graced with ten years of fast-paced fashion movements, from the Velvet Goldmine inspired glam rock, the leather-loving punks of Kings Road, all the way through to carefree bohemia in Hyde Park.
London street style is enriched with culture and individualism, it’s a place where you can wear your most extravagant outfit to brunch on Sunday, and switch to an ultra-chic, girl boss look by Monday. We’ve grown up in the new age, adapting from underground movements to the multi-cultural society it is today. And we’ve done this by blossoming into two Browns boutiques in West and East London, bringing both legendary brands and upcoming graduate talent to one place.
No two streets in East London are the same. This delightful pocket of London is home to Brick Lane and its sea of independent foodie and fashion stalls, the Olympic Park, as well as independent art galleries in Hoxton.
With creativity in the air, the street style here is a true extension of everyone’s personality. Influenced by the artists and creatives it is dominated with eclectic styles.
Stroll around Bethnal Green’s Columbia Road Flower Market in an oversized Palm Angels t-shirt, paired with colourful cropped trousers. Add a dash of festival feeling with a Natasha Zinko jacket.
East London is also where you can celebrate all the wonders of 90s. No, not by putting on your favourite ‘Steps’ album, but by doing a spot of shopping in Canary Wharf and its iconic sights, all built in 1991. Compliment this era with Off-White’s washed denim or midi slip dresses. Add a Spice Girl vibe to this look with a Buffalo platform trainers.
"Influenced by the artists and creatives it is dominated with eclectic styles."
Home to quaint visiting spots such as Portobello Market and colourful rows of terrace houses in Notting Hill, West London and its street style will make you feel flush.
The best in the west is subtle, classic and undeniably chic. Think expertly designed Burberry tops only fit for VIPs, coupled with signature Givenchy boots with a premium finish. For those who live life in the fast lane, switch out jeans for panelled leather skinny trousers. No West London style is complete without Balenciaga booties where the pointed toes and intricate detailing mean business. Add Donatella’s signature Versace belt and a statement Gucci handbag.
"The best in the west is subtle, classic and undeniably chic."
A real fusion between rural and urban worlds, South London has it all. For a stroll in leafy Richmond, history in Greenwich or to dance all night in Brixton, there’s something for all.
Street style in South London is the epitome of millennial-minded cool. Think Scandi-style dresses and knitwear with a timeless appeal from Y/PROJECT, on-trend minimal sportswear from our winners over the past 99 years, Champion, plus sweaters from Helmut Lang that last the test of time.
Soak up culture at the Southbank centre wearing a piece of art. From Vetements (which is literally French for clothes), offering streetwear cuts with statement blouses and the most extra platforms. Pair with dystopian delights like signature silhouetted skirts and statement boots from Heron Preston.
"Street style in South London is the epitome of millennial-minded cool."
North London is your real pic ‘n’ mix of culture, giving the likes of Shoreditch a run for its money. From the famous Camden Locks, to the bustling borough of Islington, through to the tranquil wonders of Primrose Hill, there really is a spot of every style choice.
Around the streets of Angel, you’ll find outfits that celebrate clean cut Scandi style that brands like Ganni have in abundance. Known for their effortlessly cool aesthetic, their premium basics are perfect for any off-duty wardrobe.
Skip over to Stoke Newington, where style choices embrace the multi-culture of the capital, including those of Rejina Pyo. These pieces are cooler than the other side of the pillow, all inspired by modern art and architecture.
Spend time in Hampstead, the home of afternoon lattes and large numbers of street joggers. You’ll be inspired to hit the gym, or at least embrace athleisure with a pair of Chloé trainers.
The weekend is all about glamour, with glimpses of undeniably elegant Erdem floral tea dresses, paired with classic Aquazzura heels for important dinner dates and be sure to turn heads.
"Known for their effortlessly cool aesthetic, perfect for any off-duty wardrobe."
"The best in the west is subtle, classic and undeniably chic."
West
Home to quaint visiting spots such as Portobello Market and colourful rows of terrace houses in Notting Hill, West London and its street style will make you feel flush.
"The best in the west is subtle, classic and undeniably chic."
"Street style in South London is the epitome of millennial-minded cool."
North
"Known for their effortlessly cool aesthetic, perfect for any off-duty wardrobe."
North London is your real pic ‘n’ mix of culture, giving the likes of Shoreditch a run for its money. From the famous Camden Locks, to the bustling borough of Islington, through to the tranquil wonders of Primrose Hill, there really is a spot of every style choice.
South
"Street style in South London is the epitome of millennial-minded cool."
A real fusion between rural and urban worlds, South London has it all. For a stroll in leafy Richmond, history in Greenwich or to dance all night in Brixton, there’s something for all.
"Known for their effortlessly cool aesthetic, perfect for any off-duty wardrobe."
East
“The style is edgy and innovative, with no fear of experimentation”
No two streets in East London are the same. This delightful pocket of London is home to Brick Lane and its sea of independent foodie and fashion stalls, the Olympic Park, as well as independent art galleries in Hoxton.
"Influenced by the artists and creatives it is dominated with eclectic styles."
East London
No two streets in East London are the same. This delightful pocket of London is home to Brick Lane and its sea of independent foodie and fashion stalls, the Olympic Park, as well as independent art galleries in Hoxton.
With creativity in the air, the street style here is a true extension of everyone’s personality. Influenced by the artists and creatives it is dominated with eclectic styles.
Stroll around Bethnal Green’s Columbia Road Flower Market in an oversized Palm Angels t-shirt, paired with colourful cropped trousers. Add a dash of festival feeling with a Natasha Zinko jacket.
East London is also where you can celebrate all the wonders of 90s. No, not by putting on your favourite ‘Steps’ album, but by doing a spot of shopping in Canary Wharf and its iconic sights, all built in 1991. Compliment this era with Off-White’s washed denim or midi slip dresses. Add a Spice Girl vibe to this look with a Buffalo platform trainers.
East London
"Influenced by the artists and creatives it is dominated with eclectic styles."
No two streets in East London are the same. This delightful pocket of London is home to Brick Lane and its sea of independent foodie and fashion stalls, the Olympic Park, as well as independent art galleries in Hoxton.
With creativity in the air, the street style here is a true extension of everyone’s personality. Influenced by the artists and creatives it is dominated with eclectic styles.
Stroll around Bethnal Green’s Columbia Road Flower Market in an oversized Palm Angels t-shirt, paired with colourful cropped trousers. Add a dash of festival feeling with a Natasha Zinko jacket.
East London is also where you can celebrate all the wonders of 90s. No, not by putting on your favourite ‘Steps’ album, but by doing a spot of shopping in Canary Wharf and its iconic sights, all built in 1991. Compliment this era with Off-White’s washed denim or midi slip dresses. Add a Spice Girl vibe to this look with a Buffalo platform trainers.
West London
Home to quaint visiting spots such as Portobello Market and colourful rows of terrace houses in Notting Hill, West London and its street style will make you feel flush.
The best in the west is subtle, classic and undeniably chic. Think expertly designed Burberry tops only fit for VIPs, coupled with signature Givenchy boots with a premium finish. For those who live life in the fast lane, switch out jeans for panelled leather skinny trousers. No West London style is complete without Balenciaga booties where the pointed toes and intricate detailing mean business. Add Donatella’s signature Versace belt and a statement Gucci handbag.
West London
"The best in the west is subtle, classic and undeniably chic."
Home to quaint visiting spots such as Portobello Market and colourful rows of terrace houses in Notting Hill, West London and its street style will make you feel flush.
The best in the west is subtle, classic and undeniably chic. Think expertly designed Burberry tops only fit for VIPs, coupled with signature Givenchy boots with a premium finish. For those who live life in the fast lane, switch out jeans for panelled leather skinny trousers. No West London style is complete without Balenciaga booties where the pointed toes and intricate detailing mean business. Add Donatella’s signature Versace belt and a statement Gucci handbag.
South London
A real fusion between rural and urban worlds, South London has it all. For a stroll in leafy Richmond, history in Greenwich or to dance all night in Brixton, there’s something for all.
Street style in South London is the epitome of millennial-minded cool. Think Scandi-style dresses and knitwear with a timeless appeal from Y/PROJECT, on-trend minimal sportswear from our winners over the past 99 years, Champion, plus sweaters from Helmut Lang that last the test of time.
Soak up culture at the Southbank centre wearing a piece of art. From Vetements (which is literally French for clothes), offering streetwear cuts with statement blouses and the most extra platforms. Pair with dystopian delights like signature silhouetted skirts and statement boots from Heron Preston.
South London
A real fusion between rural and urban worlds, South London has it all. For a stroll in leafy Richmond, history in Greenwich or to dance all night in Brixton, there’s something for all.
Street style in South London is the epitome of millennial-minded cool. Think Scandi-style dresses and knitwear with a timeless appeal from Y/PROJECT, on-trend minimal sportswear from our winners over the past 99 years, Champion, plus sweaters from Helmut Lang that last the test of time.
Soak up culture at the Southbank centre wearing a piece of art. From Vetements (which is literally French for clothes), offering streetwear cuts with statement blouses and the most extra platforms. Pair with dystopian delights like signature silhouetted skirts and statement boots from Heron Preston.
North London
North London is your real pic ‘n’ mix of culture, giving the likes of Shoreditch a run for its money. From the famous Camden Locks, to the bustling borough of Islington, through to the tranquil wonders of Primrose Hill, there really is a spot of every style choice.
Around the streets of Angel, you’ll find outfits that celebrate clean cut Scandi style that brands like Ganni have in abundance. Known for their effortlessly cool aesthetic, their premium basics are perfect for any off-duty wardrobe.
Skip over to Stoke Newington, where style choices embrace the multi-culture of the capital, including those of Rejina Pyo. These pieces are cooler than the other side of the pillow, all inspired by modern art and architecture.
Spend time in Hampstead, the home of afternoon lattes and large numbers of street joggers. You’ll be inspired to hit the gym, or at least embrace athleisure with a pair of Chloé trainers.
The weekend is all about glamour, with glimpses of undeniably elegant Erdem floral tea dresses, paired with classic Aquazzura heels for important dinner dates and be sure to turn heads.
21 Club Row
Browns South Molton Street
23-27 South Molton Street
London
W1K 5RD
Phone (Womens): +44 (0) 20 7514 0016
Phone (Mens): +44 (0) 20 7514 0038
Email (Womens): womenswear@brownsfashion.com
Email (Mens): mens@brownsfashion.com
