When Highsnobiety Soundsystem took over Browns East
The collective of creatives that arrived at Browns East to celebrate the launch of Sneaker Beast were wearing enough rare sneakers to rival Fat Joe’s collection.
Hosted by Highsnobiety Soundsystem, the crowd was greeted by the ultimate Trophy Case Exhibition from Stadium Goods, a row of margaritas and the delicious smell of melted cheese in the air courtesy of The Cheese Truck. Sneaker aficionados, musicians, models and designers rubbed shoulders whilst browsing the Stadium Goods selection of sold out sneakers, Supreme garbs and apparel collabs from clothsurgeon and Services Unknown.
Dressed for the occasion, Bossy LDN arrived to take over the decks with some grimy hip hop and a surprise addition of Britney Spears’ Toxic. Radiating pure girl power, this DJ duo showed everyone who is boss when it comes to music and kept the party dancing until dark alongside Jamz Supernova and Highsnob’s resident DJ Robbie Russell.
Getting first pick from the collections, this out-of-hours shopping event and launch party brought together a myriad of sneakerheads, who showed off their latest cop and kept up the group average with their unapologetic swagger. Adding a taste of NYC energy to the mix, the Stadium Goods team, including sneaker guru Fresco Wilson, educated and inspired the crowd with their infinite knowledge and brought along the rest of the world’s sneaker fans by livestreaming the whole night on Instagram.
Check out @brownsmens IGTV to see what went down.
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