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We talk tech addiction and good vibrations with the CEO behind ALTRUIS… the jewellery made for digital detoxing…

ON HOW SHE GOT INTO FASHION


Designing, whether on paper or in my head, is just my natural way of looking at and connecting with the world. It never felt like a decision because fashion has always been a passion of mine. I remember making clothes as a young girl and I was not mature enough to wear them, so my mother would wear them. She was very, very brave! I was maybe 12 or 13 years old.


ON BEING INFLUENCED BY OSCAR DE LA RENTA AND ALBER ELBAZ


Even though I was just working as an intern for Mr. de la Renta and Mr. Elbaz, my experiences were the most formative experiences in my design career. They were completely eye­opening and enlightening in every aspect. Seeing an entire collection come to fruition and watching as a feeling, an emotion or idea was made into a powerful image that connected to so many women was incredible. Creating those powerful images that really align with our customers is something that we continue to work towards in our own business. Mr. de la Renta’s longevity and Mr. Elbaz’s resilience are personally very inspiring!


ON MAKING THE LEAP TO START HER OWN LABEL


It was something that my family and friends were constantly on my case about. They would tease me and bring it up whenever they could. Finally I got to a point in my life where I knew if I didn’t try, I would probably regret it; we went for it and after we started there was no turning back.

ON THE IMPORTANCE OF PRACTICALITY


It really just stems from the fact these are pieces that I would want in my wardrobe. I want to be able to throw something on that is easy and approachable and not sacrifice what I am aesthetically inspired by. I know so many women who are insanely busy. They work, they have children, they have other family obligations and they are running a million miles an hour. A lot of women need something practical, but a lot of practical clothes don’t make women feel confident or relate to their individual styles. That is the goal with our designs. They are tools for expression without sacrificing too much :) We want women to feel amazing in what they are wearing, but we also don’t want to compromise practicality and we don’t want to make getting dressed a chore.


ON HER PENCHANT FOR DRAMATIC SILHOUETTES


I guess they do seem like contradictory concepts but that’s the challenge — bringing them together in a fun way. Women are complex and multidimensional. Throughout the course of a day they are balancing a lot of different things that they bring together in a unique and harmonious way. So I guess ultimately I am inspired by that; by the life that modern women are living.


ON HER STARTING POINTS FOR RESORT


Resort was all about fun, travel, holidays, friends, family and a little bit of romance, but we also wanted to bring in women’s everyday lives. We always have a million questions going through our heads. We take note of what colors are jumping out at us, what is inspiring us, what a specific dress needs to do for a woman, what fabrics will work best with a certain piece. The questions just keep coming and coming. We take those ideas and concepts and sift through them and then hone in on certain aspects. For example, the flower cut outs that were incorporated throughout the Resort 16 collection.

ON WHAT’S NEXT


I want to continue to connect to the women who buy our clothes. I want them to feel like they can depend on us during celebratory times and to just get them through the everyday. Partnering with such an iconic store like Brown’s with amazing customer service, and vision will help us bring our clothes to current and future customers and we are so excited to be apart of their team.


ON SHUNNING STEREOTYPES


We don’t design for one woman. We don’t believe that there is a “type” of woman. There are so many aspects of my life where I could be 100 different women within a day and many of our customers are the same way. I don’t want to feel like I am putting women in a box and reducing them to a stereotype. That is sort of suffocating to me. The fashion world always discusses “muses” and “icons” and “types”, but I have so many different women in my life that are inspiring. I learn from all of them and I get advice from all of them. We are all human. We are all flawed and real, and I love that. My favorite moments are going to trunk shows and meeting these women, our customers...real women. They are never a type; not physically or mentally or emotionally. They are all so different! How exciting!


ON THE BEST ADVICE SHE HAS EVER BEEN GIVEN


When I was struggling to make the leap to start my first collection, my friend Claire told me, “There are a million reasons why you can't do something, but you only need one reason why you should! Just go for it!”


 
 
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