Aloha Rag began as a boutique in the Hawaiian capital of Honolulu in 1991 founded by Japanese designer Tatsugo Yoda. In 2008 he premiered a New York City branch in Tribeca that stocks several international designers alongside his own collections. Inspired by his travels and 1970's and '80's American basics/ military surplus garments the AR by Aloha Rag brand is a well-priced collection of finely-finished, clean silhouettes.