Rochas is a fashion, beauty and perfume institution. Established in 1925, past Creative Directors include the applauded Olivier Theyskens. Re-launched in 2009 under the innovative eye of Italian designer Marco Zanini, Rochas has continued to secure praise from the fashion elite and glitterati. Beautifully refined femininity with a Parisian edge, Rochas is ultimately desirable for the elegant woman.