Etro’s ‘universe of elegance’ originates from founder Gimmo Etro’s passion for history and travel. Launched in 1968, the label has fully developed into a lifestyle brand known for its bright colours and kaleidoscopic prints. A real emphasis is placed on quality and sophistication, not just in terms of material but also production techniques. The paisley pattern that the company first embraced in the 80s has come to represent Etro’s luxuriously refined, ethnically honed traveler.