Moschino has always stayed true to its Italian roots since its creation in 1983 by Franco Moschino. The role of creative director was taken over by Franco’s former assistant Rossella Jardini after his death in 1994. The drive of the brand is to make fashion fun while still remaining chic, timeless and feminine. Famous for its colourfully innovative and playful designs, the label has grown into an institution and a lifestyle. For AW14 American designer Jeremy Scott joined the house.