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The Browns’ edit of Balmain encapsulates the prestigious fashion house’s baroque and rock-chick aesthetic. Founded by Pierre Balmain in 1945, the fashion designer was one of the creative masterminds behind French fashion’s post World War II renaissance. The innovator of the brand’s signature ‘Jolie Madame’ aesthetic, the famed designer replaced the outdated utilitarian look with opulent and richer designs, which became an instant success amongst Hollywood’s elite. Since Balmain’s death in 1982, the brand has welcomed a plethora of successors through its doors who have continued to emulate the brand’s elegant and feminine vision. Since Olivier Rousteing was appointed as Balmain’s creative director in 2011, the ‘new generation’ brand has undergone a trendsetting revival which has pushed the couture house to the forefront of fashion and as a result has gained a powerful A-list celebrity following.
 
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BALMAIN
The Browns’ edit of Balmain encapsulates the prestigious fashion house’s baroque and rock-chick aesthetic. Founded by Pierre Balmain in 1945, the fashion designer was one of the creative masterminds behind French fashion’s post World War II renaissance. The innovator of the brand’s signature ‘Jolie Madame’ aesthetic, the famed designer replaced the outdated utilitarian look with opulent and richer designs, which became an instant success amongst Hollywood’s elite. Since Balmain’s death in 1982, the brand has welcomed a plethora of successors through its doors who have continued to emulate the brand’s elegant and feminine vision. Since Olivier Rousteing was appointed as Balmain’s creative director in 2011, the ‘new generation’ brand has undergone a trendsetting revival which has pushed the couture house to the forefront of fashion and as a result has gained a powerful A-list celebrity following.

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