The Browns’ edit of A.W.A.K.E. captures the unique and playful energy characteristic of the label. Innovative Russian designer Natalia Alaverdian served as Fashion Director for Russia’s Harper’s Bazaar for five years before switching to photography and art direction for the magazine, and eventually to design. An acronym for ‘All Wonderful Adventures Kindle Enthusiasm’, the label was founded in 2012 with each collection since taking inspiration from a spirit animal. The designer specialises in statement clothing pieces that focus on flattering and accentuating the female silhouette using rich materials, inventive cuts and stand-out colour combinations.