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BURBERRY PRORSUM

Burberry Prorsum is the ideological figurehead behind the whole brand. Setting the creative tone and focusing on British heritage, each season Burberry’s iconic trench coat is revived and placed amongst a thoroughly inspired collection. Striving to anchor the esteemed brand in historically laden fabrics like tartan, tweeds and quintessential wools, creative director Christopher Bailey has managed to steer the label into a new decade.